The BriefCase Co.


The BriefCase Co. started with a vision. A vision that saw an island of rock endure the harshest of weather, only to take comfort by it. But comfort was something the men of St. John's, Newfoundland knew nothing about. With cheap 5-packs briefs and flat panels boxers in every box store, we dreamt of something greater. And so began the journey of The BriefCase Co. It became our destiny to pursue the perfect balance between support and freedom. Established in the fall of 2015, we are proud to say that we are a company built for men. A company that revolves around structure, comfort and design. A company that seeks the best for every fashionable and suave man who has to courage to try something new. A company that has their sock-game so on point that you won't even know what to do with yourself. A company that has you covered, literally.

The BriefCase Co. is dedicated to carrying only the best to compliment every gentleman’s profession, style and performance. We specialize in premium underwear from Australia (Obviously) and Columbia (Clever & Mundo Unico). Our brands feature engineered pouches so you can stop hunting for that perfect pair. We offer many styles with a sharp focus on comfort and design. 

We also carry the best in dapper dress socks. We are proud to carry Friday Sock Co. from Canada and Unsimply Stitched from the USA, HS from Sweden and Ballonet from the UK. We seek the highest quality luxury socks for men that are bright, bold and perfect for showing off.

Available across Canada and beyond, our clean, simple e-commerce and exclusive pop-up stores will give you an ever-growing selection of quality, designer brand names.  

We offer free shipping on orders over $100 CAD with the Coupon Code: FREESHIPPING17

To our St. John's customers, we also offer $5 local delivery so you can enjoy next-day service.